A staggering 79% of consumers have already interacted with a product via a QR code and 51% expect to do so again in the next 12 months, according to SharpEnd’s Connected Experience Report.

This has ushered in a new opportunity for personalized engagement: Connected Packaging.

Technology, insights and connected packaging have allowed PepsiCo and its innovation partner, SharpEnd, to design highly personalized customer experiences. Join us at the Retail Innovation Conference & Expo to learn how you can leverage this technology to create immersive and engaging product interactions.